THE ZIP EXPERIMENTS

  • CAN DRINKING ENOUGH WATER MAKE US FASTER?
SMARTER? LESS STRESSED?

    CAN DRINKING ENOUGH WATER MAKE US FASTER?
    SMARTER? LESS STRESSED?

    Find out more in the Zip Experiments
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The Zip Experiments

Water – its’ easy to take for granted. Scientific research suggests that regularly drinking H20 can have some surprising benefits. Through a series of thought provoking experiments, we’re going to explore the new science of water. Can drinking enough water make us faster? Smarter? Less stressed? Find out in the Zip Experiments.

EXPERIMENT 1: CAN WATER HELP YOU DODGE A BULLET?

 

It sounds crazy to think that drinking water could help you dodge a bullet! New research claims that someone who is thirsty can improve their reaction time by 14% just by drinking a little water.

"The newest science about hydration is a ‘wake up call’ and shows that over half of us are unaware that our reaction and response times are slower and less efficient than they can be", says Dr. John Tickell.

It doesn't sound like a lot, but if you think about life on a day-to-day basis, this could be the difference between breaking just in time to avoid a car accident, jumping out of the way of a vehicle or perhaps... dodging a bullet!

EXPERIMENT 2 - CAN DRINKING WATER HELP YOU SURVIVE A KIDS PARTY?

Data has indicated that being properly hydrated can be advantageous in a stressful situation. We decided to test this theory by setting up an experiment involving two mom's, some seriously hyperactive children and a lot of fine china.

EXPERIMENT 2 - CAN DRINKING WATER HELP YOU SURVIVE A KIDS PARTY?

Data has indicated that being properly hydrated can be advantageous in a stressful situation. We decided to test this theory by setting up an experiment involving two mom's, some seriously hyperactive children and a lot of fine china.

EXPERIMENT 3: CAN WATER HELP YOU FOCUS THE MIND?

It has been proven by Sports Scientists that water is essential for physical performance. Physical abilities of a dehydrated athlete can be boosted by up to 20% just by drinking as little as 200ml of water. We wanted to find out if their brain power is also given a boost. Can water help us to concentrate and make us more alert?

EXPERIMENT 4: CAN WATER HELP YOU BEAT A CHESS GRANDMASTER?

New scientific research suggests that regularly drinking water could give you remarkable brain power. In this experiment we decided to bring together some implausible elements; a Chess Grandmaster, a 15 year old and some heat!

EXPERIMENT 3: CAN WATER HELP YOU FOCUS THE MIND?

It has been proven by Sports Scientists that water is essential for physical performance. Physical abilities of a dehydrated athlete can be boosted by up to 20% just by drinking as little as 200ml of water. We wanted to find out if their brain power is also given a boost. Can water help us to concentrate and make us more alert?

EXPERIMENT 4: CAN WATER HELP YOU BEAT A CHESS GRANDMASTER?

New scientific research suggests that regularly drinking water could give you remarkable brain power. In this experiment we decided to bring together some implausible elements; a Chess Grandmaster, a 15 year old and some heat!

  • EXPLORE THE SCIENCE

    EXPLORE THE SCIENCE

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MEET DR. JOHN TICKELL | INTERNATIONAL HEALTH EXPERT

Dr. John Tickell has spent the last 25 years researching the health, wellbeing and longevity patterns of people around the world. And more recently, working in collaboration with Zip to substantiate the link between water intake and wellbeing.

His extensive international research on the lifestyle patterns of the longest living people on earth makes him a leading expert on what makes humans healthy, happy and well.

Dr. Tickell has a medical degree from the University of Melbourne, and has been a specialist practitioner in Sports Medicine. He is the author of nine books, which have sold over 2 million copies worldwide and is the creator of Australia’s National Health and Happiness Test.

EXPERIMENT 1 : HOW DOES WATER MAKE YOU FASTER?

Our health expert Doctor John Tickell explains how proper hydration affects human reaction time in simple, easy to understand terms.

EXPERIMENT 2: HOW DOES WATER MAKE YOU LESS STRESSED?

In this video Dr Tickell explains how the brain works in a stressful situation and how drinking a little bit of water can make a huge difference.

EXPERIMENT 3: HOW DOES WATER HELP YOU CONCENTRATE?

Over the past few years there has been a lot of reasearch investigating the cognitive benefits of drinking water. It has been suggested that water can improve many functions such as short term memory, planning, problem solving and hand-eye co-ordination.

EXPERIMENT 4 : HOW DOES WATER MAKE YOU SMARTER?

In 2010 a group of researchers using an fMRI brain scanner confirmed what many had long suspected, dehydration actually shrinks your brain. Dr. Tickell tells us more.

 

EXPERIMENT 1 : HOW DOES WATER MAKE YOU FASTER?

Our health expert Doctor John Tickell explains how proper hydration affects human reaction time in simple, easy to understand terms.

EXPERIMENT 2: HOW DOES WATER MAKE YOU LESS STRESSED?

In this video Dr Tickell explains how the brain works in a stressful situation and how drinking a little bit of water can make a huge difference.

EXPERIMENT 3: HOW DOES WATER HELP YOU CONCENTRATE?

Over the past few years there has been a lot of reasearch investigating the cognitive benefits of drinking water. It has been suggested that water can improve many functions such as short term memory, planning, problem solving and hand-eye co-ordination.

EXPERIMENT 4 : HOW DOES WATER MAKE YOU SMARTER?

In 2010 a group of researchers using an fMRI brain scanner confirmed what many had long suspected, dehydration actually shrinks your brain. Dr. Tickell tells us more.

SCIENTIFIC REFERENCES

EXPERIMENT 1

Edmonds, C.J. Crombie, R. & Gardner, M.R. 16 July 2013, Subjective thirst moderates changes in speed of responding associated with water consumption. Frontiers in Human Neuroscience, Vol. 7 Article 363.

EXPERIMENT 2

Nathalie Pross, Agnès Demazières, Nicolas Girard, Romain Barnouin, Déborah Metzger, Alexis Klein, Erica Perrier, Isabelle Guelinckx.. Effects of Changes in Water Intake on Mood of High and Low Drinkers. Plos One. Volume 9. Issue 4. April 2014 e94754.

EXPERIMENT 3

Matthew S. Ganio1,2, Lawrence E. Armstrong, Douglas J. Casa, Brendon P. McDermott, Elaine C. Lee, Linda M. Yamamoto, Stefania Marzano, Rebecca M. Lopez, Liliana Jimenez, Laurent Le Bellego, Emmanuel Chevillotte and Harris R. Lieberman. Mild dehydration impairs cognitive performance and mood of men. British Journal of Nutrition (2011), 106, 1535–1543.

Vanderbilt University Medical Center. "Water's unexpected role in blood pressure control." ScienceDaily. ScienceDaily, 14 July 2010.

British Psychological Society (BPS). "Bring water into exams to improve your grade." ScienceDaily. ScienceDaily, 17 April 2012. www.sciencedaily.com/releases/2012/04/120417221621.html

EXPERIMENT 4

Kempton MJ, Ettinger U, Foster R et al. Dehydration affects brain structure and function in healthy adolescents. Human Brain Mapping, 2011 Jan;32(1):71-9